Kids In Distressed Situations (K.I.D.S.) is coordinating immediate relief efforts following the 9.0-magnitude earthquake and 23-foot tsunami that hit the northern part of Japan. K.I.D.S. is asking retailers and manufacturers to provide donations of desperately needed new products—including blankets, undergarments, and apparel—and for the public to provide monetary support to the long-term relief effort by visiting www.KIDSdonations.org or calling 212-279-5493.
Additionally, through the K.I.D.S. 10-to-1 system of matching donations, the organization will donate $10 worth of new product for every $1 raised. Donations of $5 may be made by texting the word ALLKIDS to 85944.
