ChizComm Ltd. Promotes Donna MacNeil to President

Donna MacNeil is the new president of ChizComm Ltd., a full-service marketing and communications agency based in Toronto. She joined the company in 2017, most recently serving as senior vice president of marketing. Her promotion takes effect immediately.

In her new role, Donna will oversee and spearhead business development, marketing, and digital media at ChizComm, which recently acquired Beacon Media, one of the most trusted names in media buying and planning for children’s consumer products and entertainment. Together, both companies provide leadership and marketing expertise to top brands in the toy, consumer product and entertainment space.

“Donna has been extremely instrumental in our growth, vision, and success, and I couldn’t be more excited for her to take on an even larger leadership role,” says Harold Chizick, CEO of ChizComm Ltd. “As ChizComm heads into its next phase of growth, we are so fortunate to have Donna to help lead the company as president and be a larger part of shaping our vision and path for the future.”

Prior to her time at ChizComm, Donna served as vice president and group publisher of KidScreen and senior director of communications and promotional marketing for Spin Master.

The first quarter has been a busy one for ChizComm with appointments at Beacon Media and the addition of new clients such as Wow! Stuff and Headstart International.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.