Goliath Toys’ Doug Wadleigh, Goliath Gaming’s David Norman | Source: Goliath

Goliath is making moves to bolster growth in the coming years by launching newly formed toy and game divisions.

Former Mattel exec Doug Wadleigh has joined the company as global president of the new toy division. In his new role, Wadleigh will establish a new Goliath toy innovation and marketing studio in Los Angeles. He previously led the Baby Box Co. and held positions at Loot Crate and Warner Bros. Wadleigh spent more than 20 years at Mattel across two stints in which he worked on brands including Hot Wheels, WWE, and Disney Princess. At Goliath, he will work to grow current brands, including Animagic and Vet Squad in addition to the distribution of licensed brands including Ryan’s World, Squeezamals, and Crayola.

Goliath President David Norman, who co-founded the company’s North American office in 2008, will continue in his current role while taking on the additional role of global president of Goliath Gaming.

“I’m excited about the overall growth of our product portfolio,” says Jochanan Golad, CEO, Goliath. “With David and Doug in leadership positions to work with our outstanding team around the globe, we will continue to aggressively market our core brands while aggressively expanding our world-class portfolio.”

Norman will look to build upon the success of Goliath’s global gaming brands while developing new intellectual property (IP) and marketing strategies.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.