Source: Dr. Seuss Enterprises/The Toy Book

It’s graduation season and Dr. Seuss Enterprises is celebrating the accomplishments of new grads everywhere with a new collection of licensed products inspired by Oh, The Places You’ll Go! 

Partnerships have been forged with Build-A-Bear Workshop, Random House Children’s Books, Hallmark, Amazon, Skechers, Oriental Trading Co., Tervis, MantraBand, and BioWorld. Since its publication in 1990, Oh, The Places You’ll Go!  has become a classic gift for graduates that has sold more than 15 million copies. This year’s graduation season promotion also includes a giveaway with Fuji film that will kick off on June 1.

Oh, The Places You’ll Go! has truly become iconic for the inspiration that new graduates, or really anyone going through a life transition, can draw from the book,” says Susan Brandt, president of Dr. Seuss Enterprises. “Working with best-in-class partners as well as through our promotion with Fujifilm, we are very much looking forward to giving the class of 2021 more ways to immerse themselves in the magic of Oh, The Places You’ll Go!

Related: Dr. Seuss Celebrates ‘The Lorax’ with Sustainable Brand Partnerships

Products available this season include a teddy bear at Build-A-Bear Workshop; an exclusive Class of 2021 apparel collection from Amazon; along with jewelry, drinkware, party goods, and more.

The promotion with Fujifilm calls upon graduates and family members to share pictures of themselves in their gowns or embarking on an adventure using the hashtags #OhThePlacesYoullGo and #OhThePlaces2021 on Instagram and Facebook. Winners will be selected to receive copies of the book and Fujifilm cameras.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.