Dr. Seuss Enterprises and Random House Children’s Books are commemorating Dr. Seuss’s March 2 birthday this year with a variety of events, merchandise, partnerships, and more.

“This annual holiday celebrates how Dr. Seuss books and characters infuse learning with fun, while also giving people of all ages an opportunity to express their love of the Dr. Seuss brand in creative and new ways,” says Susan Brandt, president of Dr. Seuss Enterprises. “Dr. Seuss’s birthday is a great time to celebrate reading and literacy by taking a moment out of your day to read to a child.”

Several of Dr. Seuss Enterprises’ leading licensee partners will be launching limited edition Seussian product lines, featuring beloved Dr. Seuss characters and original artwork. The launch includes a line of whimsical baby and toddler apparel from Target; costumes and accessories from elope.com; a full line of Dr. Seuss classroom decor from Eureka School; ornate figurines from jimshore.com; party supplies and decorations from Oriental Trading; kids and toddler pajamas and apparel from Hanna Andersson; and a new collection of socks, T-shirts, and underwear from Stance.

There are also several events and launches celebrating reading and Dr. Seuss’s birthday, including:

  • Dr. Seuss reading events at Target, Barnes & Noble, Party City, and buybuy BABY will be hosted in stores on Saturday, February 29. Independent bookstores will host events leading up to March 2.
  • Meet the Cat!, a 16-stop Cat in the Hat Costume Tour, will be taking place in late February and early March, making stops at bookstores across the country. For more information, visit Seussville.com.
  • Sugar Creative and Dr. Seuss Enterprises will launch the first in a series of augmented reality (AR) apps set to enhance the way children learn to read. The first app in the series is Dr. Seuss’s ABC – An Amazing AR Alphabet!, based on the best-selling book Dr. Seuss’s ABC, and will allow kids to learn their ABC’s in a fun, engaging, and unexpected way.
  • The third annual Dr. Seuss Word Challenge will track the number of books being read by kids across the country. Parents, caregivers, and educators can submit the number of Dr. Seuss books their child has read during the sweepstakes week by visiting DrSeussChallenge.com. Daily prizes, as well as a grand prize, will be awarded from March 2 through March 6.