Dr. Seuss Enterprises is getting into augmented reality (AR).
The company commissioned Sugar Creative to produce AR apps based on popular titles from the Dr. Seuss library. Intended to “enhance the way children learn to read,” the app series will launch next spring with Dr. Seuss’s ABC: An Amazing Alphabet Book! for smartphones and tablets.
“We’re thrilled to enter the AR space with such an interactive, enjoyable product that truly enhances how children learn,” says Susan Brandt, president of Dr. Seuss Enterprises LP. “This year, we’re embracing emerging technologies to shape how children, parents, and educators explore the world of Dr. Seuss in never-before-seen ways, and we’re excited to continue this momentum in 2020 with Sugar Creative!”
More titles are being explored for AR capability with plans to bring the stories to life in new ways.