Just Play partners with Hasbro to relaunch signature toy brands for newer generations. With the relaunch of Easy-Bake and Playskool, consumers can reconnect with their favorite childhood toys.
Cooking adventures return to playrooms with Easy-Bake’s new and improved look. The Ultimate Oven takes on a retro-modern style, featuring colorful sprinkle lights and a built-in timer. With upgraded baking tools and new mix flavors, newer generations can create sweet treats without needing a real oven.
The Easy-Bake line expands with the new Freezy-Bake Ice Cream Maker. With this hands-on working station, kids can mix, pour, freeze, and decorate tasty frozen treats. This Easy-Bake set features specially developed mixes in vanilla, chocolate, and strawberry.
Easy-Bake returns with the Ultimate Oven and the Ice Cream Maker. | Source: Just Play
Kids can create tasty treats with the Freezy-Bake Ice Cream Maker. | Source: Just Play
The Flip & Fun Sensory Board is great for sensory fun. | Source: Just Play
Toddlers can use the Explore 'N Grow Busy Gears to develop fine motor skills. | Source: Just Play
The Sit 'N Spin develops motor skills and balance. | Source: Just Play
Old school meets new school with the return of Playskool. The trusted brand receives a refreshed line of toys designed for early childhood development. The collection includes the Flip & Fun Sensory Board, Busy Gears, the Tumble Top Giraffe, and the iconic Sit ‘n Spin.
The Easy-Bake and Playskool collections are launching today and will be available exclusively at Walmart. To learn more about the retro revivals, visit justplayproducts.com.
EASY-BAKE ULTIMATE OVEN
This version of the classic cooking toy features a modern-retro look, a light-up rainbow confetti pattern, and a built-in timer. Use it to prepare sweet and savory treats with Easy-Bake Ultimate Oven baking mixes (sold separately).
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FREEZY-BAKE ICE CREAM MAKER
Kids can mix, pour, freeze, and decorate tasty frozen treats with this hands-on working station. This Easy-Bake set features specially developed mixes in vanilla, chocolate, and strawberry. Ice cream mixes sold separately.
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PLAYSKOOL COLLECTIONÂ
Toddlers can develop vital childhood development skills with a refreshed line of Playskool toys. This collection supports early development with toys that boost sensory, problem-solving, and active play.Â
