Educational Insights will release new toys and games at this year’s North American International Toy Fair. This year’s line-up includes science tools, outdoor play products, make-your-own forts, puzzles, family games, construction toys, board games designed specifically for toddlers, just-like-me baby dolls, the company’s very first grown-up party game, and so much more.
Highlights include the Bright Basic line, Baby Bioux dolls, Baby Doux Dolls, and Sculptapalooza. Educational Insights will also extend its Playfoam Line with Playfoam Pals. Kids can crack open the Playfoam Pals carton to find a mix-and-match animal friend hidden inside a pod of squishy, squashy Playfoam. Series one of Playfoam Pals launches with 12 collectible animals from around the world. Buried deep beneath a layer of Playfoam, kids never know which Pal they’ll get.
In addition to unveiling more than 50 new products, the company will also reveal a complete packaging redesign with a bright, fresh look.