Edushape appointed Alice Kelley as national sales manager, where she will report directly to Executive Vice President, Erez Zitelny.

Alice has more than 15 years of experience in the toy industry and has worked with customers in the mass, drug, specialty, and club channels. Kelly will build on Edushape’s customer growth, relationship building, and product development skills.

In this new role, Alice will grow the U.S. business in multiple channels and help drive the product development and marketing strategies.