Edushape appointed Alice Kelley as national sales manager, where she will report directly to Executive Vice President, Erez Zitelny.

Alice has more than 15 years of experience in the toy industry and has worked with customers in the mass, drug, specialty, and club channels. Kelly will build on Edushape’s customer growth, relationship building, and product development skills.

In this new role, Alice will grow the U.S. business in multiple channels and help drive the product development and marketing strategies.

About the author

Stephanie Grassullo

Stephanie Grassullo

Stephanie Grassullo is an associate editor at Adventure Publishing Group. In addition to handling toy and licensing news and updates for The Toy Book and The Licensing Book, Stephanie also writes toy reviews and commentaries for the Toy Insider. When she’s not binge-watching old episodes of Gossip Girl, Stephanie is always game for Boggle tournaments—she’s the titleholder Boggle champion in her family, and proud of it! Stephanie firmly believes that there is no awkward moment that can’t be remedied with the help of Bop It. To get to know her better, follow her on Twitter @steph_grass.

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