Creatively Classic Activities and Books (CCA and B LLC) and its new subsidiary Scout Elf Productions have big plans for the holidays. Following last year’s release of Elf Pets: Santa’s St. Bernards Save Christmas, a new animated special is on deck for this year. Elf Pets: A Fox Cub’s Christmas Tale will tell the story of how Santa Claus is able to travel the world undetected in just one night. The DVD will release this fall, inspired by the forthcoming book, Elf Pets: An Arctic Fox Tradition.

The new content for this year is part of an overall move to become a global entertainment company. The recently announced The Elf on the Shelf — A Christmas Musical will tour beginning in November as a production of Mills Entertainment, and families will find new videos on the Elf on the Shelf’s YouTube channel, as well as a new interactive experience on