Elf on the Shelf Evolves into a Global Entertainment Company

Creatively Classic Activities and Books (CCA and B LLC) and its new subsidiary Scout Elf Productions have big plans for the holidays. Following last year’s release of Elf Pets: Santa’s St. Bernards Save Christmas, a new animated special is on deck for this year. Elf Pets: A Fox Cub’s Christmas Tale will tell the story of how Santa Claus is able to travel the world undetected in just one night. The DVD will release this fall, inspired by the forthcoming book, Elf Pets: An Arctic Fox Tradition.

The new content for this year is part of an overall move to become a global entertainment company. The recently announced The Elf on the Shelf — A Christmas Musical will tour beginning in November as a production of Mills Entertainment, and families will find new videos on the Elf on the Shelf’s YouTube channel, as well as a new interactive experience on www.santasnorthpole.com.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.