The new physical store will have an extensive range of toys, collectibles, and games. | Source: Emmet’s ToyStop

Emmett’s ToyStop is an online toys and games store named after the owners’ son. The shop launched this past year and is now opening its first physical store in Canada.

The new retail store at 5440 Dundas Street West in Etobicoke will have its grand opening on Feb. 1. To celebrate, Emmett’s ToyStop is giving 20% off of in-store purchases, as well as 10% off of any purchases made online during the opening day. 

The store started when the owners, Steve Homen and Betty Oliviera, and their son found that the gaming stores they browsed lacked some of the collectibles they were looking for. With an initial focus on Funko Pop! figures and trading cards, the online shop eventually expanded to a larger product line shipping to both Canada and the U.S. 

Related: Next-Gen Toy Stores: A New Era of Specialty Retailers Lead Play into the Future

“We loved shopping with Emmett at all the hobby stores in the city but got frustrated when the products we wanted were out of stock or not available,” Homen says. “We had always kicked around the idea of running our own store and Emmett’s interest in trading cards inspired us to make it a reality.”

Now that Emmett’s ToyStop has a physical location, the owners plan to incorporate in-store events such as trading card game tournaments. The online store will also continue operation, and the success of the physical store might lead to further expansion by the company.

About the author

Bug Hartsock

Bug Hartsock

Bug is a News Writer for The Toy Insider, The Pop Insider, and The Toy Book. They are also a Master’s student in biology, currently studying sleep in arthropods. When they aren’t writing or working with small critters, they spend their time reading sci-fi novels, playing tabletop RPGs, or throwing creative projects at the wall. Bug had a mullet once, and is not against having one again. Reach out or find more from them at their website.

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