Hasbro Gaming‘s classic electronic memory game, Simon, is soaring to new heights above New York City this weekend.
The Empire State Building (ESB) launched ESB Simon as a new way for families to compete digitally using the tower’s famous lights on a special website. Residents of New York and New Jersey with a view of the famous tower can participate live as up to 100,000 people compete from 8 p.m. to 9 p.m. on Halloween night. Players will test their memories by following increasingly complex patterns in the game’s signature blue, green, yellow, and red by opening Simon-Live.com on their phones.
“The Empire State Building is always looking for new ways to have our fans interact with us,” says Jean-Yves Ghazi, president of the ESB Observatory. “This Halloween, we are excited to share a fun way to engage with not only locals with a view of the tower, but with people across the world. While Halloween may look different this year, ESB Simon will be a bright light in an otherwise spooky night.”
Simon was launched in 1978 during a party at Studio 54 in New York City. The game was produced by Milton Bradley which was acquired by Hasbro in 1984.
amzn_assoc_tracking_id = “thetoyins0d-20”;
amzn_assoc_ad_mode = “manual”;
amzn_assoc_ad_type = “smart”;
amzn_assoc_marketplace = “amazon”;
amzn_assoc_region = “US”;
amzn_assoc_design = “enhanced_links”;
amzn_assoc_asins = “B0719JFC2X”;
amzn_assoc_placement = “adunit”;
amzn_assoc_linkid = “f6b48d7eb3a1e52395c8e34bbbefacbd”;