Source: Hasbro/Empire State Realty Trust/The Toy Book

Hasbro Gaming‘s classic electronic memory game, Simon, is soaring to new heights above New York City this weekend.

The Empire State Building (ESB) launched ESB Simon as a new way for families to compete digitally using the tower’s famous lights on a special website. Residents of New York and New Jersey with a view of the famous tower can participate live as up to 100,000 people compete from 8 p.m. to 9 p.m. on Halloween night. Players will test their memories by following increasingly complex patterns in the game’s signature blue, green, yellow, and red by opening on their phones.

“The Empire State Building is always looking for new ways to have our fans interact with us,” says Jean-Yves Ghazi, president of the ESB Observatory. “This Halloween, we are excited to share a fun way to engage with not only locals with a view of the tower, but with people across the world. While Halloween may look different this year, ESB Simon will be a bright light in an otherwise spooky night.”

Simon was launched in 1978 during a party at Studio 54 in New York City. The game was produced by Milton Bradley which was acquired by Hasbro in 1984.

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About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.