Entertainment One (eOne) is building on the growing fanbase of Peppa Pig in Japan, as 26 new episodes started airing weekly on TV Tokyo. The animated series first aired in Japan in October 2017.

The episodes are also available through Disney Japan, Hulu Japan and Netflix throughout the region.

eOne is accelerating the brand’s licensing drive in the market with master licensee Sega Toys. 20 local licensees debuted their products as part of a Peppa Pig pop-up shop at the Tokyo Takashimaya department in March 2018.

The licensing program now has 33 licensing partners, with additional retail partnerships planned for 2019. Sales of Peppa Pig DVDs have reached 10,000 copies with a new release set to launch in April 2019 and product is now available in all 170 Toys “R” Us stores in Japan.

There are also plans for Peppa Pig-themed retail destinations in Japan. To start, Peppa will play a role in the launch of Japan’s first Hamley’s toy store with a costume character in-store, a cross-category product display, themed activities, and photo opportunities on the day.