eOne, Global Broadcasters Celebrate Chinese New Year with Peppa Pig

Entertainment One (eOne) will reach a global audience with its Chinese New Year “Year of the Pig” celebrations, broadcasting two new episodes of Peppa Pig to viewers across multiple markets. The specials focus on Peppa celebrating Chinese New Year with friends and family, and will begin airing on Feb. 5 in the UK in honor of the Year of the Pig.

Nickelodeon’s global network, including the U.S., will be joined by FTA broadcasters in multiple markets to air the themed specials during the Chinese New Year celebrations including: Australia (ABC) and New Zealand (TVNZ), Europe (Channel 5 Milkshake, RAI, France TV, CLAN), Canada (Treehouse), South Africa (ETV), as well as in local language in Asia, Taiwan (YoYo), and Hong Kong (nowTV). FTA VOD platforms will also air according to their planned schedules. Select markets will air the episodes in Mandarin.

In the first episode, Chinese New Year, Madame Gazelle teaches the children all about Chinese New Year and they make a dragon costume for an unforgettable fireworks parade. In the second episode, Panda Twins, we are introduced to new characters Peggi and Pandora Panda, twin daughters of Policeman Panda, who are brought to playgroup for the first time.

The broadcast plans are part of eOne’s overarching strategy to celebrate the Year of the Pig with Peppa Pig throughout the year, including many levels of outreach to Chinese families. A feature film, Peppa Celebrates Chinese New Year, co-produced by Alibaba Pictures, will hit theaters in China on Feb.5, followed by numerous retail activations and the launch of Merlin Entertainment’s Peppa Pig World of Play in Shanghai.

https://www.youtube.com/watch?v=TSA7c7h7ZpY

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.