Entertainment One (eOne) will reach a global audience with its Chinese New Year “Year of the Pig” celebrations, broadcasting two new episodes of Peppa Pig to viewers across multiple markets. The specials focus on Peppa celebrating Chinese New Year with friends and family, and will begin airing on Feb. 5 in the UK in honor of the Year of the Pig.
Nickelodeon’s global network, including the U.S., will be joined by FTA broadcasters in multiple markets to air the themed specials during the Chinese New Year celebrations including: Australia (ABC) and New Zealand (TVNZ), Europe (Channel 5 Milkshake, RAI, France TV, CLAN), Canada (Treehouse), South Africa (ETV), as well as in local language in Asia, Taiwan (YoYo), and Hong Kong (nowTV). FTA VOD platforms will also air according to their planned schedules. Select markets will air the episodes in Mandarin.
In the first episode, Chinese New Year, Madame Gazelle teaches the children all about Chinese New Year and they make a dragon costume for an unforgettable fireworks parade. In the second episode, Panda Twins, we are introduced to new characters Peggi and Pandora Panda, twin daughters of Policeman Panda, who are brought to playgroup for the first time.
The broadcast plans are part of eOne’s overarching strategy to celebrate the Year of the Pig with Peppa Pig throughout the year, including many levels of outreach to Chinese families. A feature film, Peppa Celebrates Chinese New Year, co-produced by Alibaba Pictures, will hit theaters in China on Feb.5, followed by numerous retail activations and the launch of Merlin Entertainment’s Peppa Pig World of Play in Shanghai.