Entertainment One (eOne) is expanding the U.S. consumer products program for its global preschool brand Peppa Pig with a broader assortment of merchandise to meet consumer demand. Contracts were renewed for major North American partners, led by master toy licensee Jazwares.
In addition to its toy lineup, Jazwares is extending its toy line to include a range of children’s electronics, such as headphones, walkie talkies, a sing-along radio, digital alarm clocks, and more. in key categories, including Scholastic for publishing.
In addition, Cardinal Games will offer the Peppa Pig Playing Cards Super Set, featuring three jumbo decks with Peppa Pig and her family and friends, and Jakks Pacific introduces the Peppa Pig Push N Scoot and Peppa Pig Family Adventure Playland.
The debut collection will begin rolling out to key mass retailers this fall. eOne will showcase Peppa Pig at Licensing Expo 2016 in Las Vegas from June 21 to 23.