eOne, Leolandia Team Up for PJ Masks City Theme Park Attraction

Families in Italy will soon be able to face off against Romeo and the Night Ninja with Owlette, Catboy, and Gekko.

The world’s first PJ Masks City theme park attraction will open next year at Leolandia thanks to a newly inked multiyear agreement between the Italian family theme park destination and Entertainment One (eOne).

PJ Masks City will transport guests into the world of PJ Masks in a fully immersive themed area inspired by eOne’s hit animated series, which airs daily on Disney Junior and RAI Yoyo in Italy. The new land within Leolandia will include rides, shops, and restaurants that will be brought to life through cutting-edge technology and next-generation special effects. The development of PJ Masks City follows two years of character meet-and-greet appearances and live performances at the park during which the preschool superheroes have interacted with more than 500,000 fans.

Construction on PJ Masks City is underway with a spring opening planned.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.