Entertainment One (eOne) is expanding its consumer products offerings for its series PJ Masks, which airs on Disney Channel and Disney Junior in the U.S. The new products will debut at retailers in the U.S. this fall.
Happy Threads joins master toy licensee Just Play and master publishing partner Simon & Schuster Children’s Publishing for a full range of fashions for the pajama-sporting preschool superheroes. Disguise will also produce Halloween costumes and holiday-themed accessories based on Catboy, Gekko, and Owlette.
eOne has also secured new partners for toys, arts and crafts, party goods, and more, including Crayola for coloring and activity products; Cra-Z-Art for arts & crafts activity sets and accessories; and Jakks Pacific for ride-ons, wagons, inflatable environments, and outdoor, seasonal, and kids’ furniture. Additional licensees include Amscan, Phoenix International, Skyhigh International, AME, and Accessory Innovations.
