Source: SuperAwesome/The Toy Book

In the midst of its fight with Apple, which recently spawned an alliance with Spotify and others as the Coalition for App Fairness, Epic Games bought itself a tech company.

The maker of Fortnite acquired SuperAwesome, one of the leading companies operating in the growing “kidtech” market. SuperAwesome develops tools that are used to create kid-safe digital experiences that are certified through the KidSAFE and ESRB COPPA Safe Harbor programs and are GDRP compliant for European audiences.

Additionally, the company’s AwesomeAds platforms fuel kid-safe advertising for majors brands around the world. Toymakers including Hasbro and LEGO use SuperAwesome tech in their games, apps, and services.

“More kids interact online than ever before and now is the time to double down on their safety,” says Tim Sweeney, founder and CEO of Epic Games. “SuperAwesome is the company developers want to work with to make better online content for kids. We share the belief that digital experiences are better when you go the extra mile to respect privacy and we’re thrilled to invest in this future alongside the talented SuperAwesome team.”

SuperAwesome was previously funded through investors including Mayfair Equity Partners, Hoxton Ventures, Harbert European Growth, and Microsoft’s M12.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.