The animated series, which has been viewed more than 15 billion times on YouTube, will roll out in new territories this year. Pocoyo also stars in more than 50 apps, with a combined 52 million downloads. The fourth season of the series is currently in production, and a new toy partner will be revealed later this year.
“Pocoyo is a show which has captured the hearts of countless families across the globe, and we’re excited to be adding brand new broadcast partners to the international network of platforms. The success of this property is constantly underscored by the viewing data across platforms like YouTube who air Pocoyo to legions of kids and families every day.” says Ken Faier, CEO and president — aka “El Presidente” — of Epic Story Media. “We’re also excited to be a part of the consumer products relaunch – our mission is to champion and maximize creator-led properties, and Pocoyo is a fantastic example of a global sensation driven by its passionate fans.”
Among the new deals, Kidoodle TV will add Pocoyo to its streaming lineup in the U.S., UK, Ireland, South Africa, Australia, and New Zealand this summer.
Other recent sales include the French-Canadian broadcaster TFO, HITN’s new SVOD platform Edye, and CCTV in China for all seasons. B&R 360 manages the brand’s global broadcast and licensing rights on behalf of Zinkia Entertainment on a non-exclusive basis, together with ESM handling North America and Reesee managing the property in China.
Additionally, Zinkia Entertainment reached an agreement with Azteca 7 in Mexico for seasons one to three and Rai Yoyo in Italy for season three. Plus, it has renewed deals with Netflix, Amazon, Hulu, and HBO.
Pocoyo will be represented at ESM’s booth (No. S242) at Licensing Expo.