WhippleEpoch Everlasting Play LLC introduced a new line of children’s arts and craft toys, Whipple Craft Creations. This craft toy collectible features special clay cream and icing pens that lets kids design and decorate more than 50 collectibles, including heart-shaped pastries, macaroons, creamy donuts, and cookies.

Designed for kids ages 7 and up, Whipple’s line of products launches with eight complete sets and three refill sets, and will roll out to retailers nationwide in September.