The World of Eric Carle renewed its partnership with University Games with new products for the brand, set to launch next year. The partnership first began in 2006.

Under the Briarpatch division, University Games recently launched a series of Eric Carle tin and card games, including The World of Eric Carle Around the Farm Game Tin, World of Eric Carle Animal Rummy Card Game, World of Eric Carle Alphabet Go Fish Card Game, and The Very Hungry Caterpillar Card Game.