Evolution and CCI Entertainment, Ltd., will be developing Taffy Saltwater, a new animated series. The brand will be developed on all platforms and include a comprehensive licensing program. The agreement will see Evolution provide all licensing and retail development functions globally for Taffy Saltwater, while CCI Entertainment will work with Evolution to guide brand development and produce and distribute the series.

Currently in development, this animated series targets children ages four to eight and is propelled by the unstoppable imagination and vivid storytelling of a vivacious girl named Taffy Saltwater and her comical collection of beach buddies.  The series, created by Michael Paraskevas and Judy Paraskevas, encourages imaginative play and models positive writing skills through stories and relatable characters.

The series is anticipated to have a 2014 TV launch, with products at specialty retail in summer 2014 and mass retail in the fall.  Key licensing categories will include toys, dolls, figures, play-sets, apparel, accessories, swimwear, and seasonal merchandise such as beach toys and towels.

Taffy Saltwater will debut in hardcover picture book format next spring, under a newly signed deal with Michael Paraskevas and Random House Children’s Publishing, packaged by Fonda Snyder under her book packaging and management company, Alchemy Ink, Inc.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.