Addy, Maya, Lucy, Jason, and Colin — familiar to millions from their YouTube channel, Tic Tac Toy — are the latest digital superstars on deck to make the jump into toy aisles themselves.

Blip Toys and Tic Tac Toy partnered for a whimsical toy line that will include collectibles, plush, and more. The new collection, which hits retail August 1, will embrace the cute and silly surprise element that continues to dominate toy trends this year. More than 2.5 million fans subscribe to Tic Tac Toy on YouTube, in which the family’s videos have more than 1.2 billion views.

The marketing push for the new collection will begin July 5, when Tic Tac Toy will start revealing details about the line. The official unveil will take place July 24, at Sweet Suite in New York City — the Biggest Night of Play, presented by the Toy Insider and the Pop Insider.

Tic Tac Toy paid a visit to Toy Fair New York last month, documenting the trip for its spin-off channel, Tic Tac Toy Family.