Addy, Maya, Lucy, Jason, and Colin — familiar to millions from their YouTube channel, Tic Tac Toy — are the latest digital superstars on deck to make the jump into toy aisles themselves.

Blip Toys and Tic Tac Toy partnered for a whimsical toy line that will include collectibles, plush, and more. The new collection, which hits retail August 1, will embrace the cute and silly surprise element that continues to dominate toy trends this year. More than 2.5 million fans subscribe to Tic Tac Toy on YouTube, in which the family’s videos have more than 1.2 billion views.

The marketing push for the new collection will begin July 5, when Tic Tac Toy will start revealing details about the line. The official unveil will take place July 24, at Sweet Suite in New York City — the Biggest Night of Play, presented by the Toy Insider and the Pop Insider.

Tic Tac Toy paid a visit to Toy Fair New York last month, documenting the trip for its spin-off channel, Tic Tac Toy Family.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.