Exclusive: Disney, Marvel Characters Join PlayMonster’s Face Paintoos

Frozen 2 Face Paintoos | Source: PlayMonster/The Toy Book

Following a strong debut in the UK market through the recently rebranded Interplay, PlayMonster’s Face Paintoos are expanding in North America with a new assortment of licensed packs featuring Disney and Marvel characters.

The latest additions to the popular brand of no-mess face painting kits for kids ages 4 and up include Marvel Avengers, Marvel Spider-Man, Disney Princess, and Disney Frozen 2. Face Paintoos are a mess-free, inexpensive way to paint a kid’s face. The colorful and elaborate designs are applied with a wet sponge — much like a temporary tattoo — and are easily removed using one of the included wipes. The designs are long-lasting and won’t smudge, unlike traditional face paint.

Disney and Marvel Face Paintoos | Source: PlayMonster/The Toy Book

New characters joining the assortment include Iron Man, Captain America, Hulk, Rocket Raccoon, and Spider-Man; Anna, Elsa, Olaf, and Kristoff; and Cinderella, Jasmine, Rapunzel, Ariel, and Belle.

Related: Exclusive: PlayMonster Relaunches the Original Koosh

“We wanted to create something that allowed kids to express their personalities and make parent’s lives easier … and we’ve done that with Face Paintoos,” said Lisa Wuennemann, associate vice president of marketing at PlayMonster during the U.S. launch of the brand in 2019. “Kids can switch their Face Paintoos with ease and don’t need to worry about smudging their face or transferring it onto clothing.”

Additional Face Paintoos packs feature PAW Patrol, JoJo Siwa, animals, and party themes.

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About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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