Source: Flybar/The Toy Book

The “Masters of Bounce” are racing into a whole new realm.

Ahead of Licensing Expo 2022, Flybar inked a multicategory licensing deal with Hoonigan Industries to design, create, and produce an extensive range of automotive-themed toys and outdoor products. Under the newly inked pact, Flybar will launch its first collection of Hoonigan-branded R/C vehicles, ride-ons, and playsets next spring. The company says that the inaugural collection is being offered to all channels of wholesale distribution.

“The Hoonigan partnership represents continuous improvement and investment in our portfolio to maximize and match physical consumer demand with innovators like Hoonigan,” says Saul Wolhendler, CEO, Flybar Inc. “We will be giving Hoonigan fans and car-culture enthusiasts true authenticity and play value that will create smiles that will last a lifetime.”

The Brand Liason brokered the deal with Flybar as the exclusive licensing agent for Hoonigan and its additional brands, Gymkhana, Climbkhana, and Terrakhana.

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Led by rally driver Ken Block, Hoonigan is a leading car culture brand that boasts more than 7.5 million subscribers on YouTube that have powered its videos to more than 1 billion views. Hoonigan’s Amazon Prime Original Series, The Gymkhana Files, scored three Emmy nominations.

Known as “The Original Pogo Stick Company,” Flybar’s product range has expanded in recent years to include bumper cars, scooters, trampolines, Swurfer swings, and much more.

Register here for Licensing Expo to discover the thousands of IPs ready to license from more than 200 brands that span every product category imaginable. Registration is free, so do it today. Also, be sure to visit Adventure Media & Events in Booth No. B121 to pick up new issues of the Toy Book and the Pop Insider at the show!