Source: Flybar/The Toy Book

The “Masters of Bounce” are racing into a whole new realm.

Ahead of Licensing Expo 2022, Flybar inked a multicategory licensing deal with Hoonigan Industries to design, create, and produce an extensive range of automotive-themed toys and outdoor products. Under the newly inked pact, Flybar will launch its first collection of Hoonigan-branded R/C vehicles, ride-ons, and playsets next spring. The company says that the inaugural collection is being offered to all channels of wholesale distribution.

“The Hoonigan partnership represents continuous improvement and investment in our portfolio to maximize and match physical consumer demand with innovators like Hoonigan,” says Saul Wolhendler, CEO, Flybar Inc. “We will be giving Hoonigan fans and car-culture enthusiasts true authenticity and play value that will create smiles that will last a lifetime.”

The Brand Liason brokered the deal with Flybar as the exclusive licensing agent for Hoonigan and its additional brands, Gymkhana, Climbkhana, and Terrakhana.

Related: 41 Things to Do at Licensing Expo

Led by rally driver Ken Block, Hoonigan is a leading car culture brand that boasts more than 7.5 million subscribers on YouTube that have powered its videos to more than 1 billion views. Hoonigan’s Amazon Prime Original Series, The Gymkhana Files, scored three Emmy nominations.

Known as “The Original Pogo Stick Company,” Flybar’s product range has expanded in recent years to include bumper cars, scooters, trampolines, Swurfer swings, and much more.

Register here for Licensing Expo to discover the thousands of IPs ready to license from more than 200 brands that span every product category imaginable. Registration is free, so do it today. Also, be sure to visit Adventure Media & Events in Booth No. B121 to pick up new issues of the Toy Book and the Pop Insider at the show!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.