Exclusive: Marvel Enlists Hasbro, Funko, LEGO for ‘Marvel Mech Strike: Monster Hunters’ Launch!
Source: Marvel Entertainment/The Toy Book

It’s mid-February, and usually, the toy industry would be getting ready for the doors to open at Toy Fair New York. While the famed event is taking the bench for the second year in a row, the big reveals cannot be stopped. New toys and entertainment content are on the way and will not be held back, and that brings us to one of the biggest reveals of the digital toy fair season.

The Toy Book and Marvel Entertainment have teamed up to assemble a first look at a robust lineup of new toys, collectibles, and more inspired by the second season of Mech Strike on Marvel HQ. In Marvel Mech Strike: Monster Hunters, Thanos has fallen and the Avengers are facing a new threat — Doctor Doom and a new team of Marvel’s most notorious super villains, monstrously transformed by the eye of a mythical beast. To fight them, the Avengers have to mech up, monster style.

First look — Marvel Mech Strike: Monster Hunters – “The Eye of Doom” | Source: Marvel Entertainment/The Toy Book

Coming soon, the story will unfold as Marvel Mech Strike: Monster Hunters will premiere its motion comics series, “The Eye of Doom,” on Marvel HQ. New episodes will debut regularly and will be backed by a host of family-friendly content exploring the world, battles, and science of Marvel monsters with weekly drops — available in multiple languages for fans around the world — through September. A first look at “The Eye of Doom” will debut tomorrow on the Marvel HQ YouTube Channel.

In the months ahead, Marvel fans can look for an extensive range of products from The LEGO Group, Hasbro, Funko, and more. These products will be first-to-market at Walmart in North America and Smyths in the UK and Europe. Check out the galleries below for a preview of what you’ll find in the toy department.

Hasbro

The action aisle will be packed with heroes and villains with new items from Hasbro, including Hunter Suit Captain America, Hunter Suit Iron Man, and Monster Punch Thanos. The action figures will be accompanied by roleplay items, including the Captain America Monster Blast Shield and Iron Man Monster Blast Blade.


LEGO

LEGO will offer a 124-piece Black Panther Mech Armor construction set, a 130-piece Iron Man Mech Armor construction set, and a 141-piece Wolverine Mech Armor construction set. Additionally, a LEGO Marvel Spider-Man & Green Goblin Mech Battle Set is slated for release.


Funko

Pop! Vinyl collectors will need to clear some space on their shelves for more than a dozen new bobblehead figures from Funko. The lineup includes Spider-Man (Special Edition), Spider-Man (Special Edition Chase), Spider-Man (Walmart Exclusive Chase), Doctor Doom, Green Goblin, Green Goblin (Special Edition), Green Goblin (Walmart Exclusive), Loki, Thanos, Venom, Black Panther (Special Edition), Black Panther (Target Exclusive), Wolverine (Funko Shop Exclusive), Venom with Wings (Special Edition), and Venom with Wings (Walmart Exclusive).


Source: Marvel Comics/The Toy Book

Comics and Beyond

Marvel Mech Strike: Monster Hunters expands to include a new limited comic book series that will begin hitting local comic shops in June. Written by Christos Gage and drawn by Paco Diaz, the new series will find the Avengers donning new mech armor to battle a trio of the world’s most notorious super villains, led by Doctor Doom and monstrously transformed by the Eye of the Kraken. In order to defeat their foes, the Avengers must undergo a similar transformation and become monster hunters! But will the heroes be consumed by their dark new powers? The series will feature classic Avengers characters and some surprising new additions to the team, all outfitted in their very own mech armor. Additional details on the series and its art will be revealed in the future.

Source: Marvel Entertainment/The Toy Book

Additionally, the Toy Book has a look ahead with some additional Mech Strike artwork and badges that will be released on apparel and home décor products in the months ahead.

More than 1.7 million subscribers are already tuning in for content on Marvel HQ, the exclusive home for Marvel Mech Strike: Monster Hunters. Marvel HQ offers kids and families access to content from popular series like Marvel Super Hero Adventures, Spidey and His Amazing Friends, Ultimate Spider-Man, Marvel’s Avengers Assemble, Marvel’s Guardians of the Galaxy, Marvel’s Spider-Man, Marvel Rising, and more.


For an extensive preview of 2022’s hottest toys and games, check out the February 2022 issue of the Toy Book — aka the BIG Toy Book — on its way to subscriber mailboxes now and available digitally Feb, 19.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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