Maya Toys' Orbeez

Maya Toys is celebrating 10 years of its Orbeez brand with new products set to hit retail this month.

The company will release a pair of new Orbeez Wow World Wowzer collections — Polar Magic and Sparkle Surprise — in addition to a new color of Orbeez beads called Party Pink.

The third series of Orbeez Wow World Wowzers invites kids to the land of Polar Magic with icy blue globes and 20 new characters to collect, including rare and super rare. Kids can pour water into the globe to reveal the character within, but this time there’s two surprises to reveal. Polar Magic will be available beginning this month at Target, Walmart, Claire’s, Justice, Kmart, and Walgreens.

With Sparkle Surprise, each globe contains two Sparkly Wowzer characters, revealed after kids remove the diamond top to fill with water. Afterward, kids can display Wowzers characters with the new light-up feature. Sparkle Surprise is available in both blue and purple globes, and will be available at Target and Walmart beginning this month.

Finally, Party Pink joins the color roster for Maya’s popular Orbeez beads. Released to celebrate the 10th anniversary of the brand, Orbeez Party Pink will be available in the classic 400 Hydrated Orbeez Bottles at Target, Walmart, Kmart, and Walgreens.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.