Exclusive: Schleich USA, Viva Kids to Bring 'The Bayala Movie' to U.S. Audiences

Source: Schleich USA

Following a successful European theatrical run last fall, Schleich’s Bayala Movie is coming to the U.S.

The Toy Book and the Toy Insider is exclusively revealing that Schleich USA partnered with Viva Kids to release its animated feature, The Fairy Princess and the Unicorn: The Bayala Movie on digital and on-demand beginning August 4.

“We are thrilled to have the Bayala franchise come to life for our U.S. fans and anyone who loves fantasy and magic,” says Annie Laurie Zomermaand, chief commercial officer, Schleich USA. “To be able to bring richer and more immersive brand experiences like this is exciting and a sign of things to come from Schleich.”

Co-directed by Aina Järvine and Federico Milella, The Fairy Princess and the Unicorn takes kids on an adventure in the world of Bayala, a magical country where fairies have been living in harmony with nature for centuries. The peaceful country is put at risk when the evil shadow fairy queen, Ophira, steals the precious dragon’s eggs, in which lies the kingdom’s magic. The fate of Bayala is in the hands of the brave Princess Surah and her companions as they go on an adventurous journey to bring the dragons back and save the kingdom.

Schleich‘s Bayala product line has been a staple of its lineup of world-leading figurines and playsets since 2012. The collection features unicorns, fairies, mermaids, and other wonderous creatures.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

Exclusive: Schleich USA, Viva Kids to Bring ‘The Bayala Movie’ to U.S. Audiences

About the author

James Zahn