Following a successful European theatrical run last fall, Schleich’s Bayala Movie is coming to the U.S.
The Toy Book and the Toy Insider is exclusively revealing that Schleich USA partnered with Viva Kids to release its animated feature, The Fairy Princess and the Unicorn: The Bayala Movie on digital and on-demand beginning August 4.
“We are thrilled to have the Bayala franchise come to life for our U.S. fans and anyone who loves fantasy and magic,” says Annie Laurie Zomermaand, chief commercial officer, Schleich USA. “To be able to bring richer and more immersive brand experiences like this is exciting and a sign of things to come from Schleich.”
Co-directed by Aina Järvine and Federico Milella, The Fairy Princess and the Unicorn takes kids on an adventure in the world of Bayala, a magical country where fairies have been living in harmony with nature for centuries. The peaceful country is put at risk when the evil shadow fairy queen, Ophira, steals the precious dragon’s eggs, in which lies the kingdom’s magic. The fate of Bayala is in the hands of the brave Princess Surah and her companions as they go on an adventurous journey to bring the dragons back and save the kingdom.
Schleich‘s Bayala product line has been a staple of its lineup of world-leading figurines and playsets since 2012. The collection features unicorns, fairies, mermaids, and other wonderous creatures.