Got2Glow Fairy Finder | Source: WowWee

The company behind the Pop2Play and Fingerlings brands is pulling back the curtain for a look at how one of this year’s hottest toys came to be.

The Toy Book has your first look at The Making of WowWee’s Got2Glow Fairy Finder. The interactive toy secured a coveted spot on the “Hot 20” list of holiday toys published by our sister publication, the Toy Insider in its 2021 Holiday Gift Guide.

In a new, five-minute video, Sydney Wiseman, vice president of brand development and creative strategy at WowWee leads a look at how the electronic toy evolved from sketch to concept to completion amid the challenges of working with a global team during a pandemic and a shortage of integrated circuit (IC) chips.

RELATED: WowWee’s Sydney Wiseman Guests on the Power Kid Podcast

With the Got2Glow Fairy Finder, kids can discover and catch more than 30 unique, virtual fairies by searching around the house or outside. Kids can trade fairies with friends, feed them, and more.

WowWee’s Got2Glow Fairy Finder and My Squishy Little Dumplings at a Meijer Store in Illinois on Dec. 18, 2021 | Source: James Zahn/The Toy Book

The Got2Glow Fairy Finder is nominated for the 2022 Toy of the Year (TOTY) Awards in the Collectible of the Year category. The rapid success of the product led to a deal with Striker Entertainment to build a licensing program for the Got2Glow Fairy Finder brand with a focus on publishing, home décor, health and beauty, and party goods.