Exclusive: The Making of WowWee’s Got2Glow Fairy Finder
Got2Glow Fairy Finder | Source: WowWee

The company behind the Pop2Play and Fingerlings brands is pulling back the curtain for a look at how one of this year’s hottest toys came to be.

The Toy Book has your first look at The Making of WowWee’s Got2Glow Fairy Finder. The interactive toy secured a coveted spot on the “Hot 20” list of holiday toys published by our sister publication, the Toy Insider in its 2021 Holiday Gift Guide.

In a new, five-minute video, Sydney Wiseman, vice president of brand development and creative strategy at WowWee leads a look at how the electronic toy evolved from sketch to concept to completion amid the challenges of working with a global team during a pandemic and a shortage of integrated circuit (IC) chips.

Related: WowWee’s Sydney Wiseman Guests on the Power Kid Podcast

With the Got2Glow Fairy Finder, kids can discover and catch more than 30 unique, virtual fairies by searching around the house or outside. Kids can trade fairies with friends, feed them, and more.

WowWee’s Got2Glow Fairy Finder and My Squishy Little Dumplings at a Meijer Store in Illinois on Dec. 18, 2021 | Source: James Zahn/The Toy Book

The Got2Glow Fairy Finder is nominated for the 2022 Toy of the Year (TOTY) Awards in the Collectible of the Year category. The rapid success of the product led to a deal with Striker Entertainment to build a licensing program for the Got2Glow Fairy Finder brand with a focus on publishing, home décor, health and beauty, and party goods.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.