A Toy Store Near You – Season 4 | Source: The Nacelle Co.

Santa’s about to deliver a big bag of toyetic content.

On Christmas Day, Dec. 25, The Nacelle Co., the studio behind The Toys That Made Us (Netflix), Behind The Attraction (Disney+), and Center Seat: 55 Years of Star Trek (History) will unwrap the fourth season of its acclaimed series, A Toy Store Near You on Amazon Prime Video.

During the first three seasons,  A Toy Store Near You put the spotlight on a variety of new and vintage toy stores from around the world. What started as a reaction to how businesses were pivoting in the early months of the COVID-19 pandemic has since become a celebration of small businesses and the passion of the toy community as a whole.

The five new episodes of the series directed by Nacelle Co. CEO Brian Volk-Weiss for season four lean heavily into the world of vintage and the stories of the people behind the stores.

“People are writing to us daily, some even telling us how they’ve quit their jobs and opened their own vintage toy stores inspired by our series, so it seemed almost criminal to not make more, and I don’t want to go to jail,” Volk-Weiss says.

Since last year, The Nacelle Co. has accumulated more than 20,000 hours of footage that was shot in more than 50 toy stores across seven countries.

A Toy Store Near You Season 4 includes:

Related: Exclusive: The Nacelle Co. Acquires Marx Toys Brand

The majority of proceeds generated by the series will benefit the stores featured. According to The Nacelle Co., all of the stores featured in the first two seasons have already received their first rounds of payments.

A Toy Store Near You is sponsored by eBay, Death Wish Coffee, Super7, and The Tribeca Film Festival.

The complete first, second, and third seasons are available to stream on Amazon Prime Video, Apple TV, YouTube, Vimeo, and more.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.