Exclusive: Wow! Stuff Reveals U.S. Preorders for Wizarding World of Harry Potter Invisibility Cloak

Wow! Stuff‘s all-new Harry Potter Invisibility Cloak was one of the most buzzed-about items at this year’s Toy Fair New York, and last week, fans of The Wizarding World in the UK had a chance to become invisible at Platform 9 ¾ at Kings Cross Station. Now, the Toy Book has the details on how Wizards and Muggles in the U.S. can get their hands on an Invisibility Cloak of their own.

The official U.S. presale will begin on July 1, exclusively through Amazon. Created by Wow! Stuff in partnership with Warner Bros. Consumer Products, the Invisibility Cloak features authentic patterning as seen in the Harry Potter films, along with a green, silk-style interior. The magical illusion comes to life with the aid of an iOS or Android device. Each cloak comes with a unique authentication code that will allow users to unlock the Invisibility Cloak section of the free Wow! Stuff app. Wearers can then photograph or film themselves re-enacting iconic scenes from the Harry Potter lore.

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The Invisibility Cloak will be available in the U.S., Canada, the UK, Germany, France, Spain, and Italy. It’s already been named Innovative Toy of the Year at Sweden’s Toy Awards.

The Harry Potter Invisibility Cloak is designed for kids ages 8 and up and will be available in standard ($69.99) and deluxe ($79.99) versions.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.