5 Surprise Mini Fashion | Source: ZURU/The Toy Book

ZURU is set to unleash a stylish new addition to its growing 5 Surprise line while continuing the path toward sustainability.

On Dec. 11, Walmart stores in the U.S. will be the first to offer 5 Surprise Mini Fashion collectibles. The new range features more than 40 real fabric fashion bags and accessories for kids to collect. More than two dozen fully functional handbags and clutch purses are in the assortment, each featuring soft fabric construction with fine details and stitching. The surprise accessories include pretend makeup, sunglasses, jewelry, and stickers.

ZURU’s 5 Surprise Mini Fashion | Source: The Toy Book

“Fashion is all about mixing the hottest trends with those timeless classics, and with 5 Surprise being the ultimate trend in collectibles,  this new series of miniature functioning handbags was an obvious next step for us,” says ZURU’s Global Brand Director Aneisha Vieira. “Each capsule includes a hand-stitched fabric bag that’s fully functional, with stunning fine details and other fashion accessories, and with an eye towards sustainability, we are proud to introduce a new more eco-friendly capsule.”

ZURU’s 5 Surprise Mini Fashion | Source: The Toy Book

Related: ZURU Beats Sustainability Goal for Bunch O Balloons by 57%

The eco-friendly capsule is a simpler design when compared to the previous 5 Surprise assortments. The individual compartments have been eliminated, as have the plastic wrappers that contained the toys. The two-part, round capsules are now made from certified recycled plastic and come wrapped in a PET-based film. The surprises in each capsule are encased in paper baggies.

“We are committed to being a leader in the toy industry when it comes to utilizing more sustainable materials in our top-selling lines,” says ZURU’s Global Marketing Director Henry Gordon. “We are working hard to reduce our carbon footprint and to infuse more eco-friendly materials while continuing to deliver a top-quality play experience. These capsules made from recycled plastic are a meaningful step in that direction, and deliver on ZURU’s 10-year sustainability initiative and goal to help make a global impact in this area.”

At launch, the Mini Fashion collection includes 25 real fabric fashion bags, including two rare bags, and accessories. Each collectible capsule carries an MSRP of $9.99.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.