TFNY: Exhibitor Renewals Open for Toy Fair New York 2021

As the toy industry continues to look forward to what a post-coronavirus world will look like, The Toy Association is making plans for a return to the Javits Center next year.

The renewal season for toymakers interested in exhibiting at Toy Fair New York 2021 will officially begin on May 1. The Toy Association’s Trade Show Committee and Board Executive Committee have approved a reduction in the deposits due with exhibitor applications. Exhibitors will only be required to place a 25% deposit this season, down from the usual 50%.

“While we have spent the past nearly two months focused on providing members with the tools they need to stay afloat and the additional time needed to concentrate on their own priorities, we now look forward to what happens next,” says Marian Bossard, executive vice president of global market events at The Toy Association. “In doing so, we encourage members to begin planning for business in 2021 — however different it may look — and continue to turn to Toy Fair New York as a global gateway to sell more product and connect with leading buyers.”

The renewal period runs through May 31. More information can be found here.

Amid the continued COVID-19 pandemic, The Toy Association recently revealed plans for Toy Fair Everywhere, a series of week-long events that will take place this summer.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.