Guru Studio promoted Jonathan Abraham to vice president of sales and business development, and hired Corey Caplan as director of international sales.

The moves will support the company’s rapid expansion and growing demand for original IP, such as True and The Rainbow Kingdom and the upcoming Pikwik.

Abraham will report to president and executive creative director, Frank Falcone. In his expanded role, he will be tasked with driving the company’s strategic sales efforts, including content sales, licensing and merchandising, consumer products, and new business ventures.

“Jonathan has broad expertise across a wide spectrum of the kids business and is well positioned to adapt our sales efforts to the rapidly changing landscape,” says Falcone. “Under his brief tenure, we have seen remarkable sales growth across a variety of new sectors.”

Reporting to Abraham, Caplan will be responsible for the company’s international content sales as it prepares to unveil several new properties later this year.

“I’m thrilled to be leading Guru’s expanding sales team into new areas of growth for the company,” says Abraham. “Corey is the perfect addition to our team and together I look forward to bringing our growing roster of exciting kids and family brands to a global audience.”

“It’s an incredible time to join Guru,” said Caplan. “A studio known for creating high quality, hit shows for kids and families around the world. I’m truly excited to be part of the company’s next phase of growth.”

Guru previously announced the promotion of Rachel Marcus to vice president of creative development. The studio is currently prepping a new slate of original programming for next year.