FanWraps Inc. will have its own Print on Demand and Custom Shop, starting this April.

The company started as an automotive wrap and decal company, formed strategic licensing relationships throughout the years, and grew into selling goods in the consumer electronics, home décor, and collectibles categories.

The initial offering will utilize FanWraps’ existing licenses, featuring products categories such as wall décor, cell phone cases/kits, mugs, posters, and apparel. It will sit as an additional shopping experience on their existing site. The company plans to expand its licensing partnerships, contracting FanGirl Consulting & Brand Management to seek out and acquire top licenses on its behalf.

“Our vision is to provide the right products, at the right time, for the best price all with the fans at the heart of our business. So often, new content gets launched without a licensed assortment at retail and Fans find themselves without the goods they want. We see our new print on demand business as a solution,” says Nick Murray, president of FanWraps.

FanWraps will be exhibiting during Toy Fair in New York from Feb. 16-19 at booth No. 5119.