Source: FAO Schwarz

The iconic toy soldiers at FAO Schwarz have been “fine-tuning their piano keys” over the past few months in order to get back into the business of play during the COVID-19 era.

Source: FAO Schwarz

The company’s flagship store in New York City‘s Rockefeller Plaza has reopened with new safety and wellness measures in place to protect customers and store staff. The new practices include mandatory face coverings for all guests and team members, reduced store hours, frequent daily store cleanings, sanitizing stations, limited store occupancy, social distancing markers, register guards, and the managing of traffic flow both in-store and at entrances and exits.

Alongside the reopening, FAO Schwarz has added an Iron Studios brand shop to its store. Kids and collectors can shop a variety of action figures, statues, and collectibles featuring top licenses including Harry Potter, DC Comics, Marvel, and more.

Iron Studios’ Brand Shop | Source: FAO Schwarz

Additional new experiences and exclusive partnerships are planned for the months ahead including characters, celebrities, and “perhaps a puppet or two.”

FAO Schwarz is open from 12 p.m. to 6 p.m, Wednesday to Sunday.