FAO Schwarz will officially open its New York City flagship store on November 16 located at 30 Rockefeller Plaza.
The location will feature FAO Schwarz signature toys and items from partners such as Melissa & Doug, Marvin’s Magic, and Build-A-Bear Workshop, as well as FAO Schweetz in partnership with IT’SUGAR. The store will feature FAO’s staple retail experiences including the iconic dance-on-piano, magic shows, a baby adoption center, a kids’ grocery shopping experience, and a build-your-own R/C race car station. Many of these experiences will be duplicated with FAO Schwarz international partner locations.
Additional expansion plans include opening permanent FAO Schwarz shops at 89 locations in Canada’s Hudson’s Bay locations, ranging in size from 300 to 1,000 square feet. A 27,000 square foot flagship will open in China via Kidsland Chinain Beijing slated for March next year, and additional stores and pop-ups will open over the next few years.
In partnership with Selfridges in London, the team will open a pop-up for the holidays in early November as part of its Selfridges Rocks Christmas Shop. Spain’s El Corte Ingles will open an FAO Schwarz pop-up in Madridin early November through the holidays. In partnership with Australia’s Myer Australia, FAO Schwarz will open a pop-up in their two flagship stores in Sydney and Melbourne as a part of its Giftorium Event starting in late October.