FAO Schwarz will open its first-ever European flagship store this fall. Following a successful holiday season launch of its U.S. flagship at Rockefeller Center in New York City, the reborn toy store will open in London on Nov. 1, occupying more than 20,000 square feet within Selfridges‘ famed Oxford Street location.

The clock tower, the popular dance-on grand piano made famous in Big, and FAO’s newest icon, the rocket ship, will all be present when the new store at Selfridges opens its doors with a full range of FAO Schwarz toys products.

Additionally, ThreeSixty Group and Selfridges are jointly working with third-party brands to introduce more exciting experiences for customers in the year ahead.