As first reported last week, El Segundo-based Far Out Toys rolled into Toy Fair New York with new licenses, one of which is NASCAR. With the annual gathering of the toy industry and NASCAR’s famed season kick-off, the Daytona 500, occurring simultaneously this past weekend, more details have been revealed to give a better idea of what that will entail.
The multi-year agreement with NASCAR Team Properties includes every piece needed for vehicle play, including cars, play sets, and track racing sets. While the NASCAR license is a fixture in toy and diecast aisles, it’s been years since anyone has taken the time to create a truly playable experience for kids, and that’s where Far Out is heading, Simon Waldron, Far Out’s senior vice president of marketing, said during The Toy Book’s booth tour.
“NASCAR is the No. 1 motorsports brand in the world with a vast family audience and Far Out Toys is proud to be a licensee,” says Far Out Toys CEO Keith Meggs. “We are looking forward to creating new products that celebrate the racing heritage and essence of NASCAR for today’s fans of all ages.”
With the new licensing deal, Far Out Toys will leverage its in-house experience in vehicle play alongside its inventor network to provide innovation and new play to the toy category. The first wave of NASCAR products will get the green flag to race into mass retailers later this year.
“These new licensed toys will allow kids to be NASCAR drivers and experience the thrilling action of the sport,” added Paul Sparrow, managing director of licensing and consumer products at NASCAR. “We look forward to collaborating on fun and imaginative NASCAR play with Far Out Toys in the years to come.”