Far Out Toys — the maker of NASCAR Crash Racers, Ryan’s World Games, and a recently launched line of Love, Diana collectibles — is expanding its marketing capabilities to better connect with toy-loving families around the world.
Following the recent opening of its new product showroom, the El-Segundo, California-based toymaker is unleashing a host of original content through its new Far Out Studios operation and increasing investment in its Far Out FunLab consumer insights platform.
Digital content from Far Out Studios will roll out across TV and popular social media platforms, including YouTube, TikTok, and Instagram. Its first original series, the Far Out Funcast, launched last week with three episodes featuring NASCAR drivers Ryan Vargas and Josh Williams and YouTube creators Thumbs Up Family. The new series debuted on Instagram and will serve as a showcase for digital media creators, professional athletes, and other special guests that will share their love of play.
The proprietary Far Out FunLab initiative is a community of more than 15,000 parents and caregivers who support Far Out Toys’ product development efforts through surveys, focus groups, and toy tests.
“Our community is one of our superpowers as a smaller and nimble toy company,” says Sarah Baskin, vice president of marketing communications, Far Out Toys. “We are a consumer insights-driven company, and our FunLab members help propel everything we do — from developing product concepts to promoting our brands.”
Despite a lack of Toy Fair New York this year, Far Out Toys will soon roll out a robust lineup of new toys for 2021.