The Glo-Up Girls arrive summer 2021 | Source: Far Out Toys

This summer, Far Out Toys is giving the doll aisle a #GlowUp.

Inspired by the massively viral world of makeover content that dominates social platforms, including YouTube, Instagram, and TikTok — where #GlowUp already boasts more than 20 million views — the Glo-Up Girls are a new line of fashion dolls that are currently in production and headed for retail.

The brand message of “Show Your Glo!” encourages kids to aspire to be their best while giving a tip of the hat to the social media stars of the modern era.

A prototype Glo-Up Girls doll | Source: Far Out Toys

Related: Far Out Toys Expands with Far Out Studios, Far Out FunLab

Last week, Far Out Toys released a series of teaser images that feature the Glo-Up Girls’ prototypes — a colorful crew that will include colorful fashions and accessories along with fully rooted hair.

Additional details on the new line along with a host of digital content to support the launch will be unveiled in the months ahead.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.