In this week’s episode of the Power Kid Podcast, host Phil Albritton of Power Kid Design speaks with Far Out Toys‘ founder and CEO Keith Meggs.

Far Out Toys was started in 2017 with a single mission — to create innovative toys. In just two years, its vision was realized with a full line of products represented across Walmart, Target, and Amazon. One of those lines, Crash Racers, is already a multi-million dollar business. Meggs built the company specifically to navigate the new retail landscape. This includes a focus on full product development, such as the creation of a nimble manufacturing and marketing network, and building licensing partnerships with top brands, including NASCAR, pocket.watch for Ryan’s World, and Disney for Marvel and Star Wars Pulp Heroes.

Meggs, whose family connections span three generations working at Mattel, discusses the origin of Far Out Toys and the unique proposition that the companies offer the market, including brands such as Head Splat, Splash Out, and the aforementioned Pulp Heroes.

Part of the Adventure Media and Events Podcast Network, the Power Kid Podcast presents in-depth interviews and conversations with some of the biggest names and rising stars in the toy, game, and family entertainment industries.

The Adventure Media and Events Podcast Network is now available through all of your favorite streaming services, including AnchorSpotifyApple PodcastsGoogle Podcasts, and more.

Adventure Media and Events (AM&E) is the publisher of the Toy Bookthe Toy Insider, and the Pop Insider. Composed of an editorial team with more than 75 years of combined experience in the toy and entertainment industries, AM&E publications provide consumers, press, and trade audiences with the latest news and updates on all things play and pop culture.