NASCAR Crash Racers

NASCAR Crash Circuit Ultimate Road Course | Source: Far Out Toys/The Toy Book

After getting red-flagged due to the COVID-19 pandemic, Far Out Toys is rejoining NASCAR this weekend for the YellaWood 500 at Talladega Superspeedway.

On Sunday, October 3, the NASCAR Kid Zone fueled by Adventure Force will be the go-to spot for kids to check out some of the latest Adventure Force Crash Racers track sets. Additionally, NASCAR drivers will be stopping by to join in the fun alongside the kids from the KidCity YouTube Channel.

“We are so excited to be back at the races with NASCAR,” says Keith Meggs, CEO of Far Out Toys. “Based on our continued success, 2021 represents our third year of working with NASCAR to bring the fun and thrills of racing home for kids. Getting back to seeing the excitement that our products bring to race fans in person will be amazing.”

Far Out Toys NASCAR
A selection of Adventure Force NASCAR Toys | Source: Far Out Toys/The Toy Book

Related: The Industry Pivots: Carrying on During a Pandemic

“Americans are looking for experiences now, more than ever. Partnering with Far Out Toys to create a hands-on, kid-friendly racing experience is an ideal way to entertain families visiting the track,” says Paul Sparrow, managing director, licensing and consumer products, NASCAR. “The Talladega Superspeedway’s YellaWood 500 is the perfect race to deliver a one-of-a-kind family experience at the Adventure Force Kids Zone.”

Additional Kid Zone activations with Far Out Toys and NASCAR are planned for Kansas Speedway, Martinsville Speedway, and Phoenix Raceway later this fall.

Adventure Force NASCAR Crash Racers track sets are available exclusively at Walmart.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.