The cast of The GLO Show (left to right): Dai Time, Makenna Kelly, Rachel Brockman, Madi Filipowicz, Paige Taylor, Sicily Rose | Source: Far Out Toys

When Far Out Toys launches its GLO-Up Girls brand this summer, the new collection of fashion dolls will be supported by multiplatform content to reach kids and fans wherever they might be.

The growing toymaker revealed plans for The GLO Show, a live-action reality series that will debut this July on YouTube and drive the emerging brand’s entertainment strategy this year. The series is produced by the newly launched Far Out Studios in collaboration with Concrete and ConnectHER Media’s ZStar Digital influencer group.

The GLO Show follows the adventures of six, real-life social media stars living in the GLO House — a central location at  Vaquero Resort from which the crew will create and share exclusive content for TikTok, Instagram, and YouTube. Dai Time, Sicily Rose, Paige Taylor, Rachel Brockman, Madi Filipowicz, and Makenna Kelly (aka Life with Mak) will invite audiences to #ShowYourGLO through interactive challenges inspired by the GLO-Up Girls dolls.

GLO-Up dolls shown in full “GLO-Up” (left to right): Erin, Kenzie, Tiffany, Sadie, Alex, Rose | Source: Far Out Toys

“We’re excited to bring the GLO-Up Girls to life in a way that’s so relevant to tween girls, by partnering with social media role models and focusing on YouTube as our core entertainment strategy,” says Sarah Baskin, vice president of marketing communications, Far Out Toys. “With GLO-Up Girls, real girls will see that with a little #GLO-tivation you can take on the world!”

Related: Far Out Toys’ Glo-Up Girls Bring the TikTok Sensation to the Doll Aisle

The GLO-Up Girls fashion doll line taps into the massively viral world of makeover content that dominates social platforms, including YouTube, Instagram, and TikTok — where #GlowUp already boasts more than 24.5 billion views. Each doll in Series 1 comes in pajamas and includes more than 25 surprises that kids can use to give their dolls a GLO-up. Additionally, the dolls come with a real beauty mask that kids can use.

GLO-Up Girls will be available in the U.S., UK, Ireland, Australia, and Scandinavia this summer. The cast of The GLO Show will make appearances at special events throughout the fall to support the launch of the line.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.