Far Out Toys is looking to kick out the jams.
Following the launch of its Far Out Studios division this summer, the company behind Crash Racers and GLO-Up Girls is entering the music industry with a new division, Far Out Records.
The label’s first release, “Give a Little GLO” arrived on Thanksgiving day. The single from McKenzi Brooke — a singer and social media star with a combined 12 million fans across YouTube, Instagram, and TikTok — debuted with an accompanying music video featuring cast members Dai Time, Sicily Rose, and Madi Filipowicz from The GLO Show. For the premiere, Far Out Records teamed up with the video-on-demand platform Kabillion.
“Expansion into the music category was inevitable as we expand Far Out Studios’ capabilities and the GLO-Up Girls entertainment platform,” says Sarah Baskin, vice president of marketing communications, Far Out Toys. “And Kabillion is the perfect launch vehicle for this song, given the network’s extraordinary reach with young girls on the Kabillion Girls Rock channel and its partnerships across major U.S. cable networks.”
Far Out Records tapped Grammy-nominated songwriter and producer Tor Hyams to pen “Give a Little GLO.” Hyams, who co-founded Lollapalooza’s Kidzapalooza music festival with Jane’s Addiction frontman/Lollapalooza founder Perry Farrell, has worked with a wide array of artists, including Joan Osborne, Backstreet Boys’ Howie D., Michelle Branch, and more.
Since launching in a soft-launch program via target.com, demand for GLO-Up Girls dolls has grown. The line is expected to arrive at brick-and-mortar locations, including Target and other major retailers across the U.S. in the first quarter of 2022. Additional retail programs are being crafted for other regions, including the UK, Europe, and Australia.
