Fat Brain Toys acquired Surprise Ride, a subscription box service originally featured on ABC’s Shark Tank.
Sisters Donna and Rosy Khalife founded Surprise Ride in 2013 and appeared on Shark Tank a few months later, in which investor Kevin O’Leary backed the company. Surprise Ride has developed more than 50 kits filled with screen-free crafts, STEM projects, and games as part of a subscription box service. The Khalife sisters will continue to develop additional products under the new collaboration with Fat Brain Toys.
Each Surprise Ride shipment includes all the materials to complete a hands-on project, an original book, instructions, and a keepsake. Surprise Ride has also developed bundles, including “The Digital Detox Collection,” which contains nine popular kits to break kids free from their screen-time obsession.
