Fat Brain Toys introduced Virtual Toy Tours on its website to give visitors the ability to engage with select products in an interactive, 3-D browsing experience. The Virtual Toy Tour is available on a select number of best-selling toys this holiday season, with additional 3-D models to be added next year.
The 3-D toy model allows customers to interact with products in new ways. For example, the MiniSpinny baby rattle is not only visible to view in 360 degrees, but the 3-D visualization also demonstrates the spinning action. Similarly, the 3-D representation of Quack Stack bends and flexes to simulate the toy’s sensory aspects.
Built on WebGL technology, the Virtual Toy Tour is made to run on all devices, including computers, tablets, and mobile devices.
