Last year, MGA Entertainment‘s Little Tikes Kingdom Builders launched in the U.S., as a Target exclusive supported by a series of animated webisodes. This spring, the adventure continues with 10 new episodes of Kingdom Builders set to debut exclusively on YouTube, just as a second wave of toys hits retail. Geared toward kids ages 3-6, the new episodes will arrive on March 8. Plus, the toys will be available at Walmart and Amazon, in addition to Target.
Kingdom Builders follows the armor-clad Builders and the mischievous Bashers as they embark on adventures throughout the land of Buildera. From empowering creative problem solving to building friendships and teamwork, Sir Philip and his friends must defend Hex Castle from Captain Cannonblast and the Bashers as together they “build, bash, and remodel.”
Jumping straight from the screen to the toy department, Kingdom Builders combine figural play with role-play tools that unlock a magical world of adventure. Each Builder has the ability to transform into a powerful building tool, while each Basher transforms into a mighty demolition tool.
New toys for spring 2019 include Sir Power Phillip and JJ O’Hammer, Pick Axe Max and Duggy Digs, and Sawin’ Sammy Shark, Measurin’ Mac Wolf, and Levelin’ Lou Alligator.
Beyond the CGI-animated series, MGA is also releasing “official action figure play” videos that show the toys unboxed and in hand.
MGA Entertainment will exhibit at booth No. 1803 at Toy Fair New York from Feb. 16-19.