Screen Shot 2016-03-23 at 5.25.28 PMFisher-Price’s newly revealed video and vision, The Future of Parenting, shows the perspective of how technology could empower parents of the upcoming decade in soothing, entertaining, and caring for young children. The company has been working with Continuum, a global innovation design consultancy, to develop experiences based on technical themes to inspire future products and experiences rooted in solutions, play, learning, and development.

In addition to the video, Fisher-Price and Continuum have released a paper under the same name, a further explanation of the futuristic product concepts and insights behind how they came to be. Both can be found here.

The video made its debut at the South by Southwest Interactive Festival during the “Parenting without Pixels: The Tech Enabled Future” panel. The panel was moderated by Continuum’s Lee Moraeu, featuring Dr. Michael Shore, vice president of foresights at Mattel, and MIT Faculty David Rose and Rosalind Picard.