Fisher-Price Envisions the Future of Parenting at SXSW

Screen Shot 2016-03-23 at 5.25.28 PMFisher-Price’s newly revealed video and vision, The Future of Parenting, shows the perspective of how technology could empower parents of the upcoming decade in soothing, entertaining, and caring for young children. The company has been working with Continuum, a global innovation design consultancy, to develop experiences based on technical themes to inspire future products and experiences rooted in solutions, play, learning, and development.

In addition to the video, Fisher-Price and Continuum have released a paper under the same name, a further explanation of the futuristic product concepts and insights behind how they came to be. Both can be found here.

The video made its debut at the South by Southwest Interactive Festival during the “Parenting without Pixels: The Tech Enabled Future” panel. The panel was moderated by Continuum’s Lee Moraeu, featuring Dr. Michael Shore, vice president of foresights at Mattel, and MIT Faculty David Rose and Rosalind Picard.


About the author

Chelsey Hubric

Chelsey Hubric

Chelsey Hubric is the editorial intern at Adventure Publishing Group and Toy Insider. She is a senior at Hofstra University, majoring in journalism with a minor in global studies. Chelsey enjoys spending her free time binge watching Gossip Girl on Netflix and hanging out with her friends. You can follow her on Twitter at @chubric25.