Mattel Inc. is extending its commitment to sustainability with the addition of another classic brand to its Mattel PlayBack program.
Fisher-Price joins Barbie, MEGA, and Matchbox in the growing toy takeback program in which families can extend the useful life of the materials used to create their toys. Under the Mattel PlayBack program, the company seeks to recover and reuse most materials for use in future products. For materials that can’t be recycled and repurposed, Mattel will either downcycle them into other plastic products or convert the materials from waste into energy.
“The Mattel PlayBack program has been eagerly received by consumers and has provided tremendous learning specific to the durability and disassembly of our products, which will aid in the future design of products made for the circular economy,” says Pamela Gill-Alabaster, senior vice president global head of sustainability and social impact, Mattel. “We are also exploring new technologies in plastic processing and recycling, with our longer-term goal to use materials collected through Mattel PlayBack in future toy production.”
The Mattel PlayBack program launched last year across the U.S., Canada, France, Germany, and the UK.
Non-electronic Fisher-Price toys, including products from the Little People, Laugh & Learn, and Imaginext brands will be welcomed into the program, which supports Mattel’s goal of using 100% recycled, recyclable, or bio-based plastic materials in its products and packaging by 2030.
For detailed instructions on how to take part in the program, visit the Mattel PlayBack website.
